Fortunately, for cyclists who are concerned about their appearance, cycling fashion is no longer limited to fluorescent clothing. In the JE SUIS À VÉLO shop, located at the intersection of rue de Rivoli and boulevard Sébastopol (Ier), at the epicentre of the Parisian cycle track network, customers are prepared to pay a high price to find quality items that are both beautiful and efficient.

In "La France bouge", Elisabeth Assayag and Emmanuel Duteil take a tour of France's positive and innovative initiatives. Caroline talks about her motivations and her mission: to make everyday life easier by bike!

And then there's the equipment that can make life easier on the bike. This is what the e-shop JE SUIS À VÉLO offers: gloves, rain cape, luggage, helmets, reflective elements... In short, everything that makes cycling comfortable, practical and safe!

"A new clientele, 65% of whom are women, are looking for practical clothes and accessories for their journeys," explains Caroline Labroue, founder of the start-up JE SUIS À VÉLO, which has opened a temporary shop* at the intersection of two of the capital's busiest cycle paths, rue de Rivoli and boulevard de Sébastopol.

Gone are the water bottles, jerseys and shorts, and now you can find a nice selection of trendy and urban accessories, sustainable products designed by creators who are part of an eco-responsible approach.

When you start cycling, you will quickly realise that everyday clothes, and especially some work clothes, are not really adapted to cycling, and even more so on bad weather days! [...] JE SUIS À VÉLO is an e-shop specialized in the sale of articles dedicated to velotaf in order to stay stylish even on a bike!